Digital Marketing

Do you have anything to sell? If your answer is yes, you need to know about various marketing ideas. Of course, now the world is digital, then why should we follow ancient marketing methods? Here comes the idea of digital marketing. As a marketer, it’s important to take advantage of the digital world for marketing.

WHAT IS DIGITAL MARKETING?

Digital marketing is the fastest growing form of promotional tool in the market today. It enables any business to promote their brand, products and services online at a very affordable cost with no effort on their part. digital marketing is the complex but rewarding practice of using digital channels, including search engines, social networks, and email, to develop, manage and measure a company's customer relationships and business goals.

TYPES OF DIGITAL MARKETING

digital marketing is the marketing strategy and techniques where companies use advanced technologies and techniques to reach, attract, and convert a large number of customers online. To gain more customers online it is becoming very important to create a proper online presence which includes websites, social media platforms and effective advertising.There are seven types of digital marketing. Search Engine Optimization.Pay-per-Click, Social Media Marketing, Email Marketing, Mobile Marketing, Content Marketing, Marketing Analytics.

1)SEARCH ENGINE OPTIMIZATION(SEO)

SEO is the art of developing a website and making it “search engine friendly”. It is a combination of many elements; your website, the content on it, how it is structured and so on. SEO marketers research words and phrases that are used by consumers to search for information online and use those terms in their content. SEO surrounds a lot of elements, the words on your web pages, the way other sites link to you on the web and how your website is structured. There are several important things you can do to improve your site’s SEO. SEO can be used to improve your SEO ranking if you want to take advantage of search engine reach and traffic, raise awareness about your brand or services online, increase conversions from your website, boost your online sales efforts and much more.

2)PAY-PER-CLICK (PPC)

This is an advertising campaign that appears on the search engine results pages (SERPs) or in Google Search ads. When you create, manage and optimize a pay-per-click campaign, you can choose whether your ad or promoted content gets shown all over the world or in a specific geographic area. If you decide you want multiple campaigns (meaning different regions under one management account), it's important to split the traffic between them so that you let each campaign work fully organically before paying to boost performance.Pay-per-click is a web advertising system in which a company pays when a person clicks on its ads. In this system, advertisers pay for each click of text, image, video or sound that appears on their ads.

Pay-Per-Click advertising, also known as PPC, is a form of online advertising that's mostly similar to SEO. But the difference between these two is that PPC ads have a shorter lifespan and they will not be shown in search engines after you stop paying for them.